Ouvimos e vemos em todo o lado que uma empresa tem de estar no facebook. Um website já não é suficiente; há que ter uma conta no facebook e no
Naturally, brands are on top of the world, when everything is going well. Their fans are happy and engaged in what the company is doing – and this also means
Since the advent of social media, the way travelers make decisions has changed dramatically. Increasingly, shoppers are tuning out hotel marketers and turning to peers, other travelers, and third-party retailers
Develop a Social Media SEO Strategy. View the presentation here.
Online reputation management (ORM) is quickly becoming an important branding tool for marketers as people are spending more and more time online. Branding is still a major part of traditional
Motor de pesquisa, gestão e monitorização de conteúdos. Não só já os motores de busca são usados para pesquisa de conteúdos na Internet. As próprias redes sociais já por vezes
Lançámos uma nova Área de Negócio dedicada a Relações Públicas 2.0, conteúdos Web e eventos. Fomos acumulando experiência na criação de valor para as marcas potenciando a sua presença no
As the Web 2.0 world has progressed and more user generated content is dispersed throughout the web, one of the results has been greater transparency around brands. This has its
